Victor Gruzman // gruzman.design

Branding & Design – As Art Director and Designer from 2022 to 2024, I led the comprehensive branding initiative for Bureau de Angola, the country's pioneering private credit information bureau committed to fostering economic development. This extensive project encompassed the creation of a distinctive visual identity, design of corporate reports, website development, marketing materials, social media assets, physical installations, and architectural decor. The brand's design drew inspiration from Angola's rich cultural heritage, particularly the traditional Sona sand drawings of the Chokwe people. These intricate geometric patterns, historically used to convey stories and proverbs, symbolize interconnectedness and knowledge transmission, reflecting the bureau's mission to link financial institutions and the public. The challenge lay in crafting a brand that was both avant-garde and accessible, establishing a strong, original presence that resonates with both financial entities and the general populace.